Privacy Policy
What this covers
This policy explains what information WillHills collects when you visit this website, and how it's used. WillHills is a publisher, not a gambling operator — we never ask for deposits, account credentials, or payment information.
Analytics
We use Google Analytics (Google tag / gtag.js) to understand how visitors use the site — which pages are read, how people navigate, and general traffic patterns. This data is aggregated and is not used to identify individual visitors personally.
Affiliate links and tracking
Outbound links to gambling operators on this site are affiliate links, marked with rel="nofollow sponsored". If you click one and sign up with the operator, that operator's own tracking (typically a URL parameter such as ?s=) records that the referral came from WillHills, which may result in a commission to us. We do not receive any details about your account activity, deposits, or gameplay from the operator.
Cookies
This site uses cookies set by Google Analytics for the purposes described above. Cookies set by third-party operators after you click an affiliate link are governed by that operator's own privacy policy, not ours.
Your choices
You can block analytics cookies using your browser's privacy settings or a browser extension. Doing so does not affect your ability to use the site.
Contact
Questions about this policy can be sent to editorial@willhills.com.