Editorial Policy
What we cover
WillHills covers licensed online casinos, poker rooms, and sports betting — how they work, how to evaluate them, and which established operators come up most often in player research. We publish country-specific pages because licensing, legal age, and available operators genuinely differ by jurisdiction.
How ratings are decided
Every operator we review is scored against the same published checklist: licensing, game selection, payment and withdrawal conditions, mobile usability, customer support, and the availability of responsible-gambling tools. The full checklist is on our How We Review page. Ratings are set by our editorial team and are not adjusted based on affiliate commission rates.
Separating editorial from affiliate relationships
WillHills earns affiliate commissions when readers click through to an operator and sign up. This funds the site. It does not buy placement, and it does not change a rating — an operator that pays a higher commission is not rated more favorably because of it. Any page containing affiliate links carries a visible disclosure, and outbound affiliate links are marked nofollow sponsored.
Sourcing and fact-checking
Factual claims — licensing status, withdrawal timelines, bonus terms, legal age — are checked against primary sources: regulator websites, operator terms and conditions, and official payment policies. Pages are re-checked periodically and carry a "Last updated" date. We do not publish unedited AI-generated content; every page is reviewed by a human editor before publication.
Corrections
If you spot an error, see our Corrections Policy for how to report it and how we handle updates.